There’s a lot of hype and many buzzwords out there about social media management, many believing that new world communication using new world tools can magically solve business problems. However, like any set of tools, it’s more important to understand how to use them effectively than just knowing what they do. In this presentation, we’ll break out of the hype cycle and overview the basics of building a social media presence that engages users and brings value to the brand.
About the Speaker:
Elizabeth Kilrain is a Full-Stack Software Engineer at SOCi, a social media management platform for medium- to enterprise-sized multi-market businesses and marketing management companies. She is the current Secretary / Programs Chair and former Social Media Chair of Mission Valley Sunset Rotary and the current Founder / Organizer / Teacher of Blue Note San Diego.